Food & Beverage: rapid growth of mid-range liquor and wine

Food & Beverage: rapid growth of mid-range liquor and wine

2010 was successfully held in Chengdu in the spring rum, retail terminal price range 200-400 dollars more and more mid-range brand liquor, wine industry’s rapid growth, have shown a strong rebound, income growth into the era of consumer upgrades. In the context of escalating consumption, more spending on behalf of the future consumption of sub-industry crowd is bullish, that is to have faster growth rate of mid-range liquor and wine industries.

    High-end liquor :3-June is the traditional liquor consumption off-season, but the existence of high-end liquor price increases expected. With the end of the Spring Festival season, the terminal about 10% of the retail price of the natural occurrence of decline, the stock market have also been fully reflected. But rum’s in-depth understanding of communication, Maotai Wuliangye channels are basically zero inventory, National Pits 1573 a little inventory, but inventory is not enough to meet the consumption peak in the second half. From a fundamental point of view, the stock market was over-reaction, the current high-end liquor less than 25 times 2010 PE multiple is at a historic low. With a 2010-than-expected quarterly results and channel prices, with prices of high-end liquor section will usher in the valuation of recovery brought about by the rally. Moreover, with the CPI index is expected to rise or super high-end liquor there is still a price increase is expected.

    Mid-range wine: the big upgrade cycle in the consumer, the end retail price within the range of 200-500 dollars in high-end liquor partial face much more large install base, both the original low-end wine consumer revenue growth of population, also the reduced government spending on ultra-high-end alternative to white wine. In this price range at present is mainly blue and white porcelain wine Fen, Yang blue sea of wine, saffron Lang, a hundred years old pits and so on. Ultra-high-end liquor is not only lower than the competition, and more consumption is business or personal consumption, their consumption is a broad grant of public consumption in middle-class or impose a phase of population, will be the fastest growing segments of liquor market. Such investments based on logic, we have more in a more optimistic side of the long-established high-end wines liquor business.

    Wine: rapid growth. At present, China’s per capita annual consumption of wine is 1.1kg, while the global average is 3.9kg, but the global average of 1 / 3 of the Chinese wine market, there are very large space. And as incomes increase health awareness after the upgrade, but also contribute to the continued rapid growth of wine consumption. Members of the wine industry as a growing awareness, self-produced high-grade domestic wineries wine is increasingly gaining support, capacity will be expanded into the profits of fast.

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Tags: &amp, Beverage, food, growth, Liquor, midrange, Rapid, Wine