Fujian liquor industry market competition analysis – liquor, beer, liquor Fujian – Food Industry
Fujian Province Spirit Referred to as “Min Wine “Compared to Beer For white wine production is not a province of Fujian; than snow-chun and other beer brands, Fujian, no further on the issue of the well known nationwide brand. The investment adviser Food Chen Chen, chief researcher at the industry that, due to lack of capital input and the operation of the Fujian white wine industry is far behind other provinces.
Province compared to beer? Annual production capacity of 1 million tons, Fujian has become the weak liquor, wine annually about 17,000 tons, only a handful of liquor enterprises above designated size, the largest liquor company in Xiamen Asian wine company, producing wine maker Xiamen Lane South Brewing Company and ranks North Fujian Fujian Province Huang Shan brewing company for one year the three companies together Sell Liquor compare with a first-line brand.
Now almost a little famous, large scale influx of liquor brands in Fujian, Fujian liquor market, 85% of all provincial liquor brands, the major liquor brand in the province more than 100 million yuan on sales of Asian manufacturers only wine ( Xiamen) Co., Ltd., its Danfeng series of liquor by the local consumers. Fujian best-selling brand in the mainstream, mainly in Sichuan liquor, wine Guizhou, Anhui and wine-based.
Investment adviser in the release of “2009-2012 China Liquor Market Investment Analysis and Prediction of the report” shows that in Quanzhou Wuliangye Retaining its position as high-grade, Anhui wines and Yang series is currently on the market leading brands, Luzhou is a strong brand, real estate Danfeng sorghum is also a good market; in Xiamen, high-end market, Wuliangye, Jiannanchun dominated mid-range market to Danfeng wine, Anhui series as the leading wine brand, low-end market, sharp Chuang, Mianzhu Daqu and estate wine Danfeng sorghum, rice wine, one-third of the world; in Fuzhou Mao, 5, Jian-market is almost occupied, Anhui and wine, Luzhou, Ancient accounts for a large mid-range market share, low-end market, sharp Chuang, Mianzhu Daqu, Texas sorghum third of the world.
Investment adviser in the food industry that the chief researcher Chen Chen, Min wine business concept in the operation of the market, whether it is wine with Sichuan, Guizhou and wine company, compared, or wine with neighboring Guangdong, Jiangxi and wine than there are backward, not formed a strong market. Due to lack of capital input and operation of the Fujian white wine industry is far behind other provinces.
Currently, the local wine as long as the concentration in the low-end market, in the end almost all occupied by foreign brands. And, like most parts of the country to “Wuliangye, Maotai , Jiannanchun “troika, led by the leading position in high spirits no shake, Fujian superior products over the years laid the basic pattern. Wan wine,” rice flower “,” Gujing “,” JLF “” Yang “and occupy the mid-market.
At the low end, many local wine-based, low-grade liquor shops and, fierce disputes. The low-end liquor and ultimately in the provinces, “Mianzhu”, “Double pot,” “sharp Zhuang,” and so on. The real estate has performed better liquor breweries in Asia Xiamen sorghum liquor, wine, liquor Danfeng sorghum, rice wine Bestway, Longyan Yongding of the Chinese rice shochu and rice shochu built in Europe such as Huang Shan.
Investment adviser in the food industry’s chief researcher Chen Chen believes that “the revitalization of Fujian wine” shouted the slogan has been rung for some time, but now can not see the revitalization of the results. In the local brands, only Wuyi series and Danfeng Series more visibility, can not yet developed into a strong brand. Relative to foreign brands, Fujian liquor industry a long way to go, the next few years, the market’s competitive landscape Fujian liquor will not be much change.
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Tags: analysis, Beer, competition, food, Fujian, industry, Liquor, market